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About us

RaceWare direct is a family run business that was initially set up with the main goal of promoting Soul Wheels within the UK. Soul wheels have a good track record in various countries around the world but it was not until 2011 that they had an official UK importer in the form of Advanced Sports Distribution. Here at RaceWare Direct our aim is to provide a fast and efficient service offering the entire range of Soul Wheels as well as a selection of related cycling products. Being run by cyclists we appreciate the need for quality and service, all of the Soul wheels carry a full 2 year UK backed warranty as well as a crash replacement policy. Please see the returns policy page for full details.

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